Lena Hoschek

In a small atelier, in the middle of the old town of Graz, Lena Hoschek founded her own label at the early age of 24. Ever since, her name symbolizes the nostalgic return to traditional craftsmanship, to classic style and to the female hourglass silhouette. Her unique design is characterized by her passion for the fashion of the 40’s and 50’s.


“I love the styled women of the 50’s who strutted with a hip swing through life. My current collection focuses on the female silhouette. My love for fashion is based on exuberant indulgence: La Dolce Vita.”


Lavish patterns, exquisite fabrics and love to detail characterize her collections and simultaneously, embody her ethos to value each piece of clothing as something timeless and long-lasting. The items are produced with high diligence in small companies in Europe.


Petticoat skirts, blouses made of precious Swiss cotton muslin or Finnish fabrics created by Japanese designers: a woman wearing Lena Hoschek is international with an open affirmation to her roots and a sense for peculiarity.


By now, Lena Hoschek has already evolved into an international brand, which fascinates celebrities like singer Katy Perry. In co operation with the successful eyewear label Rober La Roche, Hoschek released an own collection.


Business hours

Mo - Fri: 10.00 am - 6:00 pm

Sat: 10.00 am - 5.00 pm

Joanneumring 3, 8010 Graz

T: +43 (0) 316 995526