Memories of a city are based on feelings, impressions and stories.


Anyone inhabiting or just visiting a city will be influenced by these notions and retain very special personal impressions. Klaus Kempenaars, a cosmopolitan designer with deep roots in Styria, set out to find the typical visual themes of Graz and to design a pattern that would display them. Anything from building facades to garbage cans was examined and - if found appealing – translated into graphics. Eventually the grazfleck was realized in cooperation with the traditional Styrian Loden manufacturer Steiner1888 by the initiative of the Environmental Eervices Departement of Graz and was supported by Creative Industries Styria.

Themes of the city, designed as abstract patterns and woven into fleecy loden show parts of the BIX-multi-media facade (realities:united, 2003), the construction structure of „Lichtschwert“ (Hartmut Skerbisch, 1992) and the pattern of the Orangerie Graz (Splitterwerk, 2005). Round forms were realised by using woven Jacquard techniques, but the conversion of these complex patterns was a great challenge for both manufacturer and designer.

Producer Steiner1888 is well known for his woolen garments: Yves Saint Laurent, Burberry and Hugo Boss among others have been working with their exquisite fabrics. For CEO Johannes Steiner the grazfleck represents the perfect combination of traditional craft and design. Klaus Kempenaars, co-founder of the design organisation xSITE, believes clever product design is always based on natural material of highest quality.

grazfleck is made of 100% sheep wool. It is breathable, moisture repellent, it can be cleaned easily due to the natural wool wax and is non-allergenic.


For further information / to order please contact:
Creative Industries Styria
T. +43 (0)316 890598