Graz is made a
UNESCO City of Design
Even before being designated a UNESCO City of Design, Graz had positioned itself as a modern city of culture with high standards of living. The city has promoted numerous cultural activities and institutions and was designated European Capital of Culture in 2003. Applying to join the Creative Cities Network was therefore the next logical step towards the goal of developing the city’s reputation as one of the creative centres of Europe and raising the international profile of the town and region. The subsequent campaign, “Being a City of Design means…” communicates the complex aspects of design in a clear and easy to understand manner, explaining, informing and inspiring. What sets it apart from more classical campaigns is the active involvement of actors within the field who are asked to consider what the idea of design means to them and how this relates to Graz.