14. March 2011

Graz is made a
UNESCO City of Design

Even before being designated a UNESCO City of Design, Graz had positioned itself as a modern city of culture with high standards of living. The city has promoted numerous cultural activities and institutions and was designated European Capital of Culture in 2003. Applying to join the Creative Cities Network was therefore the next logical step towards the goal of developing the city’s reputation as one of the creative centres of Europe and raising the international profile of the town and region. The subsequent campaign, “Being a City of Design means…” communicates the complex aspects of design in a clear and easy to understand manner, explaining, informing and inspiring. What sets it apart from more classical campaigns is the active involvement of actors within the field who are asked to consider what the idea of design means to them and how this relates to Graz.

09. March - 01. May 2011

Every Body is a Universe


For the White Elephant design duo from Graz – Tobias Kestel and Florian Puschmann – raw materials are more than simply raw materials. They feel a sense of responsibility towards the essence of the material and are continuously searching for its hidden qualities. This requires extensive research into the properties, form and function of the material that they are working with as well as into the limitations of the material in terms of performance and to what extent and in what way it can be worked with. This exhibition presents various objects of study as well as furniture, lights and technical products and also includes the experimental projects undertaken over the last few years. The exhibition includes not only the objects themselves but also the design process and the thought processes behind the development. The result of this is a diverse journey of discovery through the history of the objects. A total of 11,900 people visited the exhibition.

20. March 2011

Design from GRA-Z

Furnishing the city

In her project “Design from GRA-Z”, Johanna places communication design at centre stage. The furniture itself reduces communication down to the simplest form of letters. Their huge size allows them to be used as places to sit or lie down on as well as a means of transporting information. It is exactly this aspect which makes the project so versatile. The choice of a particular letter can connect the seating to its environment, an aspect that can be enhanced by printing additional information onto the letters.


The first project that began the process of furnishing the city was that of “Getier” by Thomas Perz and Petrus Gartler. Installed in September 2010, this project conceptualized benches not simply as foreign objects but as a part of the surroundings. They make connections with flora and fauna, in both their form and function. What resulted was a collection of benches with a mechanism in the legs that allows for movement and a chain securing the seating to the floor. They are, however, mobile and can be repositioned as far as the length of the chain allows.

06. May - 05. June 2011

Between 6th May and 5th June, design takes centre stage in the city. The 51 events taking place during Designmonat Graz in the UNESCO City of Design can boast a total of 58,000 visitors. 2011 is another year with a full program of events, which was organised by the Creative Industries Styria in cooperation with various design initiatives and institutions as well as companies from the creative industries. This enables Designmonat Graz to represent a colourful kaleidoscope of creative achievements, making the development of Styrian creative industries visible for all to see. The month begins with an opening day organised in cooperation with the University of Applied Sciences, which includes a party in the old “Taggerwerk” factory. This is followed by an intense four weeks packed with highlights which include the fashion and design festival assembly, the Barcamp unconference, focussing on four different topics, and a design thinking, focussing on the topic of “The river Mur as living space”.

07. May 2011

The reopening
of the fashionLAB

Initiated by Creative Industries Styria in 2010, the fashionLAB is a network in the form of a shop that positions itself right at the centre of the local and Styrian fashion scene. The 300 square meters of what used to be a supermarket contain avant-garde fashion: rare and consciously ephemeral but also affordable. Over the course of the redesign process, the fashionLAB in Graz has also developed a series of events that give designers the opportunity to show their engagement with topics outside of the word of fashion. Current topics will be presented on a regular basis, providing the opportunity to make fascinating connections between these topics and the fashion world.

11. May - 30. June 2011

James Dyson –
The Storm against the Quiet


With the exhibition “James Dyson – The Storm against the Quiet”, the designforum Steiermark takes a look behind the scenes of an innovative technology company. Rather than making use of the classic form of product presentation, the exhibition re-enacts the journey from the presentation of the problem at hand to the first sketches to the development of vacuum cleaners, hand dryers and fans that can be mass-produced. The British designer and entrepreneur James Dyson, born in 1947, founded his technology business, Dyson Ltd., in 1993. Today, the technology company exports to 50 different countries and employs around 2500 staff. Dyson revolutionised vacuum cleaner technology, which had remained almost entirely unchanged since 1901, by developing a product which requires no bags and has no loss of suction. Dyson has recently also set new standards for hand dryers and fans. Dyson has almost 1300 patents and patent registrations for the company’s more than 300 different inventions and therefore has the second highest number of registered patents in Great Britain after Rolls Royce.

13. May 2011


poster competition

A poster competition is taking place in 8 Cities of Design. Graphic designers, illustrators and photographers who live or work in one of the Cities of Design are able to participate. In total, 49 local and international designers have submitted their creative ideas based on Graz as a City of Design. A maximum of 10 of the best submissions from each city will be collected together in an exhibition. Five submissions representing Graz will be shown at the exhibitions in Buenos Aires and Montréal. The posters should focus on the concept of the “genetic code” of the city and reveal what makes Berlin, Buenos Aires and the other Cities of Design unique. The draft that succeeded in winning over the jury in Graz was that designed by the graphic designer Paul Scherübl.

01. July - 04. September 2011

Industrial Design Show 2011


Students in the Industrial Design bachelor and master degree programs at the University of Applied Sciences provide an insight into their current projects and thesis work at the 2011 Industrial Design Show. The decision was taken to not just present the work at the University of Applied Sciences but also in the designforum Steiermark in Kunsthaus Graz, in order to make the work available to the wider public. The exhibition shows approaches to the areas of product and transportation design in the form of sketches, models and animations. The topics range from aesthetically ambitious “Speedforms”, to original packaging for olive oil, to a luxury airship designed for two people. The topic of the project, “Individual Urban Mobility”, was provided by Magna Steyr in Graz. For the first time, the annual Industrial Design degree show was organised in cooperation with the designforum Steiermark in Kunsthaus. Around 13,000 visitors saw the exhibition.

12. September - 30. October 2011

In Touch with
the Product Line


The exhibition in designforum Steiermark reveals the diverse nature of Edelweiss Industrial Design’s portfolio. Outdoor-seating, consumer goods such as a digital avalanche detector and shavers as well as a Bösendorfer grand piano, medical technology, tools and a surreal lip vibrator for orchestral musicians are among the products presented. The focus not only lies on the products themselves but also on the individual stages of their development, from the intensive research and problem analysis, to the first sketches, to the production of products suitable for series manufacturing. The philosophy behind Edelweiss Industrial Design is as incisive as it is sustainable: “We do not need any new products and, if we do, then better ones.” Since founding Edelweiss Industrial Design in 2005, Roman Wratschko, Philipp Haselwander and Georg Wanker have worked closely with the industry as external advisors. They believe that it is possible for good design to be a part of everyone’s life.

04. November 2011 - 08. January 2012

design8en 2011

sales exhibition

design8en exhibits selected objects, presents and small series at the Christmas sales exhibition at designforum Steiermark in Kunsthaus Graz. Designers from all over Austria were invited to submit their work in order to extend the selection of products available to the public. The over 13,000 visitors saw work from around 20 different labels and had the opportunity to choose from a variety of creative and unusual Christmas present ideas. design8en was initiated by designforum Steiermark and Vorarlberg and is organised in cooperation with the museum shop management and the Livid department store in Dornbirn.

11. November 2011

City of Design T-Shirt-Contest

Call for Ideas

The t-shirt contest looks for motifs that communicate the topic “Graz – UNESCO City of Design”, to be printed onto 100% organic cotton t-shirts. The designs are judged by the quality of the design, the suitability for screen-printing as well as the suitability of the design for all sizes and both sexes. The t-shirts will be produced for both men and women in the sizes XS – XL. First place was given to Boris Clenet from France with the subject “Uhrturm”, second place was given to Julian Castro, a Mexican living in Graz, with “Lederhosen” and third place was given to the Austrian creative duo “Paul Alltag” (Christian Alltag and Paul Scherübel) with their subject “Friendly Alien”.  Chosen from the 45 international submissions, the competition winner, Boris Clenet from France, will be presented on the 9th of February.

01. December 2011


Opening of the Jugend am Werk flagship store

The new Jugend am Werk shop is taking shape on the shop floor of what was previously the Herzl candle shop. The name – HERZlich – does not just allude to the name of the previous business but also stands for the vision pursued by Jugend am Werk; that it is possible for everyone to participate in the same employment market and gain a sense of self-esteem. This shop allows Jugend am Werk to sell more of the products made at their production schools. Furthermore, almost all of the furnishings in the shop were produced in their schools and workshops. The shop also provides information about the workshops and helps to increase the confidence of the young people looking for employment who are working there.