The present application documentation provides a comprehensive and complete picture of the city of Graz as possible. It is a picture that is not limited to the strengths of the city as a tourist venue. It is an image that also aims to bring out things lying beneath the surface; and not least an image that conveys the dynamism and go-getting momentum of the city in general and the creative scene in particular.

This application goes back to an idea and initiative of Graz architect Marion Wicher and advertising entrepreneur Heimo Lercher. Graz’s application for City of Design status enjoys widespread support from the creative scene and the relevant municipal and state politicians and officials. When the application documents were being drafted, conversations with representatives from politics were as much on the agenda as numerous detailed discussions with those directly involved in Graz’s creative economy.