As a UNESCO City of Design, Graz has committed itself to put the topic design on top of the city’s agenda. Design should be incorporated into everyday life. For this reason, the city initiated a call, executed by Creative Industries Styria and Graz Tourism, to re-design the signage “Graz cultural capital” on the freeways. Travellers should see at a glance that Graz puts a higher emphasis and higher standards on the design of details, such as information signs, than it is done elsewhere.
The Winning Project
The project of Tomislav Bobinec convinced the jury. His designs will be installed at six spots along the A2 and A9. The first two signs stating “GRAZ YOU VERY MUCH” and “WE WISH YOU GRAZ” on the A2 between Graz East and West were already mounted. Bobinec’s project impresses especially with its humour and equivocation.